Marketing My Book Reminded Me What Was Most Important

A short guide for the Highly Sensitive Person

Photo by Dollar Gill on Unsplash

As a highly sensitive person who is also an empathic introvert, marketing and promoting are very uncharacteristic to who I am; colloquially speaking, they aren’t my BFFs.

Although, for the last month I have dedicated my spare time to promoting my latest book, “My Dear, Love Hasn’t Forgotten You.”

What I have done so far is this:

  • shared on different social media platforms
  • created incentives, free books/e-books, signed books, giveaways
  • shared quotes and memes
  • created note cards with quotes from my book
  • wrote thank you notes for reviews
  • visited bookstores and gift shops to offer my book

Marketing has stretched me beyond what I could imagine. Lately, to a point where if someone simply says, “Hello!” to me in a grocery store, I’m likely to hand them a copy of my book and start oversharing the reasons why I write and how necessary words feel to me.

Depending on the person, this is where I might get misty-eyed, hand-to-heart and continue to say how I have notepads scattered with dreams, taste clouds, and how seawater splashes from my heart.

Sometimes their looks are telling!! Oh my! What did I do to encourage this woman’s overflowing, sentimental exuberance? Does she have an ‘off’ button? Should I give her a tissue?

At those moments a hug would be lovely.

I’ve started to see that marketing like writing comes in waves and sometimes those waves can drown me or find me beached for days and days on an imaginary island while I twirl seaweed into braided depths of everything and all things creative.

However, the difference between writing and marketing is this:

Writing is an organic exfoliant to scrub my soul’s truths and bring them to the surface where love is felt.


Marketing is a very strategic race — more of a marathon.

The most important tip is to pace yourself and to love what you enjoy the most. Write.

Carolyn Riker is a poet and author. Her latest book, “My Dear, Love Hasn’t Forgotten You” is now available. You can follow her on Facebook at Carolyn Riker, MA, LMHC or Instagram.

Dreamer. Poet. HSP. Empath. Licensed MH Therapist. 3 books published. 3X Top Writer. Love espressos & my chunky cat.

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